Results Analysis for Medical Marketing

We offer doctors and other health professionals comprehensive analyses of their medical marketing campaign results.

Our clients ask their new patients “How did you hear about us?” We correlate this information with website analytics, web advertising data, and other marketing activities. We’ve seen these trends:

Medical Marketing: Can Increase New Patients 100%

Medical marketing can increase by 100% the number of new patients doctors, dentists, surgeons, and other health professionals see.

On average, 60% of this increase comes from a practice website. The other 40% comes from search engine marketing and advertising.

So if a practice earns 25 new patients a month from referrals and word of mouth – it could 25 more new patients from medical marketing: 15 from a website and 10 from advertising.

Medical Marketing: Can Pay for Itself in 3 Months

One new patient is worth roughly $300 a year to our primary-care physician clients. For our medical specialist clients, a new patient is often worth $500. A surgical procedure can earn $1,500 or more.

So it doesn’t take many new patients to earn back a $10,000 investment in a medical website and basic web marketing.

A family doctor who gets just 10 more new patients a month earns back her investment in three and a half months. Since website development is a one-time cost, the investment pays dividends for years.

1 in 15 Web Visitors Becomes a New Patient

Overall, we’ve seen good correlation between new patients and website visits.

When website visits go up, new patient appointments go up. When website visits go down, new patient appointments go down.

Our rule of thumb is 1 in every 15 web visitors becomes a patient. This varies based on how the visitor finds the practice site, however.

For visitors who find the website from “organic” or free searches, the number is 1 in 10. For visitors to the website from paid advertising, 1 in 20 is more accurate.

Contact us today to learn we can help your medical practice or health business grow. Call Peter at 215-906-3518.

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